Fonterra remains confident about its push into China's branded infant formula market, despite controversy in the Chinese media this year over New Zealand-made baby milk.
The dairy co-op is planning to release its Anmum formula brand, which is already sold in Malaysia and Indonesia, in the Asian superpower during the latter part of this year.
Fonterra's head of New Zealand milk products, Gary Romano, said this year's dicyandiamide (DCD) scare, when traces of the nitrate inhibitor were found in New Zealand milk, had shown you could not take anything for granted in China.
"But from what we know at the moment we don't expect [the Chinese news coverage] to have any impact on our Anmum launch," he said.