Fonterra has launched a series of videos focusing on responsible dairying initiatives taking place on New Zealand farms.
Supply Fonterra programme director Lisa Payne, said the series showed dairy farmers working with the environment and doing so in a financially sustainable way.
"Our farmers are acutely aware of the importance of protecting the health of New Zealand's waterways and natural resources.
"They've fenced more than 92 per cent of farm waterways and are undertaking a tonne of good work in the area of nutrient, effluent and herd management," Payne said.
The 'Farm Focus' video series will feature one farm for the next four weeks.
This week Fonterra looks at Bruce Woods' Whakatane dairy farm and his efforts on water conservation and effluent management.
