Fonterra will go back to shareholders one last time to get its Trading Among Farmers scheme over the line, after finding disquiet among global customers about apparent farmer opposition to the initiative.
Chairman Henry van der Heyden said a vocal minority of Fonterra shareholders had gained traction in the local media, and this was spilling over into the global domain, "damaging Fonterra's reputation and our global partnership" despite overwhelming farmer support for the scheme at a vote in 2010.
"We have to put a stop to this and use the special meeting to unify the shareholder base so that we can get on with implementing the new refreshed business strategy," van der Heyden said. "At the moment all we are doing is destroying value and compromising potential business opportunities."
The dairy exporter plans to hold a special meeting of shareholders on June 25 to discuss the detail of the plan and give farmer-shareholders a final vote to approve the deal.
"We will be asking shareholders to exercise their vote, respect the majority decision of the vote and then move on," van der Heyden said in a statement. "Anything else has the potential to be severely damaging to Fonterra's future."