New Zealand needs to focus more on promoting its lesser-known wine varieties overseas to reduce its reliance on sauvignon blanc exports, an industry heavyweight says.
Villa Maria Estate founder Sir George Fistonich has just returned from a trip through some of his company's key export markets, including China and the United States, to celebrate the 50th anniversary of the Mangere-based winery's first vintage.
He said the company was working hard to promote less well-known New Zealand wines, such as chardonnay and pinot gris, overseas.
Close to 80 wine tastings and degustation dinners were held during his trip.
"We found people were just blown away by the quality of our chardonnays," Sir George said. "We have some unique quality attributes to our wine and as a New Zealand company we're passionate about promoting chardonnay, pinot gris and riesling - not just relying on sauvignon blanc."