KEY POINTS:
A total of 60 per cent of kiwi exporters use the internet to organise the delivery of goods, according to a survey of electronic commerce by logistics company DHL.
Of those exporters who use the internet for deliveries, pick up and shipping of their goods, 57 per cent said it was because the method was more time efficient and 25 per cent said it was because they found booking online easy to use.
"It's encouraging to see exporters readily adopting online tools for more efficient business practice, but it would be great to see that figure even higher," said DHL Express General Manager Derek Anderson.
He said the survey results echoed DHL's own experience with customers.
Only 4 per cent of those not using the internet were concerned about security. The main reason for not using the internet was that they preferred to speak to someone in person.
The DHL Online Trade Survey covered 250 New Zealand importers and exporters.
"Security fears and the online process are not barriers to booking shipments via the internet. This is a positive indicator that the freight industry has got it right when it comes to online processes," said Mr Anderson.
Eighty one cent of exporters have a website for sales and marketing.
- NZPA
