The dairy industry is facing its toughest months in four years - but Minister of Finance Bill English says people need to be careful not to "think themselves into a negative mindset".
Low milk payouts were set to create pressure, especially in provincial areas such as Rotorua, English said.
However, speaking at a Rotorua Chamber of Commerce lunch in the city yesterday, he said that while the industry was an important one, it was not necessarily as big as many thought.
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"It is only about 20 per cent of export income," English said.