For Garry Reymer, who farms near Cambridge, ongoing low dairy prices will mean more cost control, but he stops short of saying the situation is desperate.
"No, we are not desperate yet, but it is definitely serious," he says.
Reymer faces the prospect of a farmgate milk price substantially below the $5.40 average cost of production for a second season.
Last season, Fonterra's milk price came to $4.40 kg of milksolids, a far cry from the previous season's record price of $8.40 kg.
Reymer has already been cutting costs and can see more to come.