Nearly 33,000 New Zealanders live in retirement villages, up from just over 24,000 people three years ago.
Angela Webster, economist and research consultant at real estate specialists JLL in Auckland, has released a study on the retirement village sector, showing rapid population and village growth.
New Zealand had 32,854 retirement village residents at the end of last year.
"There are a number of drivers responsible for the increase in demand for retirement village living, with the ageing population, an increased acceptance of retirement village living and increased product availability being the main influences," the study said.
It found the villages were becoming much flasher and more expensive and said operators might soon have to pitch harder for buyers.