Coca-Cola has been named the most valuable brand in the world in a list compiled by international brand specialist Interbrand that was otherwise dominated by technology brands.
Nokia was knocked out of the top 10 this year, to make way for newcomer Apple, which registered the largest jump of any brand by valuation, moving nine places to number 8 on the list, with a brand worth $33 billion.
Seven of the top 10 brands (IBM, Microsoft, Google, GE, Intel, Apple and Hewlett-Packard), four of the five biggest risers (Apple, Amazon, Google and Samsung), and of one the few new entrants in the list (HTC), all hail from within the technology sector, Interbrand said.
"This year's top 100 best global brands have demonstrated that, despite an erratic economic landscape, they are constantly flexing, evolving and innovating - all in an effort to meet the new needs of today's consumer," Interbrand's global chief executive officer Jez Frampton said.
More than half of those that made the top 100 list were American brands, 38 were from Europe and Africa, and ten were from the Asia/Pacific region.
