Mexicans are among the biggest soda drinkers in the world, so residents of the southern city of Ciudad Altamirano were hit hard when first Coca-Cola then Pepsi closed their distribution centers amid drug gang extortion demands.
To paraphrase an old Saturday Night Live routine, it's "No Coke, no Pepsi" for the city in the steamy southern state of Guerrero.
"Soft drinks form a part of our diet, people drink them in their homes, so imagine when the two main distributors in the whole region practically leave," Guerrero state security spokesman Roberto Alvarez said Wednesday. "It's huge."
PepsiCo Mexico said in a statement: "Our bottler Grupo Gepp made the difficult decision to suspend their operations in Ciudad Altamirano because the necessary conditions to distribute its products did not exist. PepsiCo respects the decision."
Alvarez said the government was still investigating exactly why the plant closed, but added: "We not ruling out that criminal groups have been pressuring (the company) to extort money from them."