As NAFTA negotiations drag on, Coca-Cola chief executive James Quincey is adding his voice to the chorus of leaders urging the US to preserve free trade.
Though the agreement can and should be improved, throwing up barriers between nations again isn't the answer, Quincey said in an interview on Bloomberg Television.
Quincey, whose company operates in more than 200 countries, also advocated for a less extreme version of the UK's exit from the European Union.
"Very few free-trade deals are perfect. Can it be made better? Yes," he said, referring to the North American Free Trade Agreement.
"I hope they can make it better. But I don't think we should start deconstructing global trade. I think it's been a powerful engine for lifting all boats."