American-headquartered Reading Entertainment this week opened the new eight-screen LynnMall multiplex and its Australian boss vowed further expansion, naming Ponsonby as a desirable location.
Australian-based Reading managing director Wayne Smith spoke before the 7.30pm screening of the Lance Armstrong film The Program on Wednesday night, telling how a range of locations were being considered.
He addressed the audience in the new 460-seat Titan giant theatre at LynnMall's The Brickworks entertainment precinct which also includes seven new large-format restaurants.
The cinemas are spread over a third of a hectare and the Titan has a four storey-high move screen and 460 seats and the "explosive sound" Dolby Atmos audio technology, said to give a 3D sound experience. The screen is 20m wide by 11m high.
Smith said that Titan was the world's best, having the most sophisticated new technology available. Two premium theatres have their own premium lounge and no standard seats within the theatres. The premium lounge costs $15/seat while standard tickets are $10.