Chorus is boosting efforts to switch customers using ADSL copper-based broadband services to faster VDSL or fibre technology as it faces increasing competition to its telecommunications network.
Chief executive Mark Ratcliffe, who finishes with the company today, told an analysts' briefing that Chorus will kick off a public campaign in April to educate the public about what broadband options are available and is working more closely with retail service providers to encourage ADSL end-users to choose fibre or upgrade to VDSL, a faster copper-based technology.
"Fibre and VDSL products continue to show strong growth," Ratcliffe said, adding that the company's churn had been on ADSL products.
Wellington-based Chorus's fibre broadband connections jumped 38 per cent to 231,000 in the six months ended December 31 while VDSL broadband connections were up 25 per cent to 199,000. Still, that didn't completely offset a 13 per cent fall in copper connections to 784,000 with total broadband connections down 1 per cent to 1.21 million.
That decline was put down to local fibre companies in other ultra-fast broadband areas gaining market share from Chorus, as well as a marketing push from Spark New Zealand to switch ADSL customers on to wireless broadband options. Last week, Spark said it added 40,000 wireless connections in the half and lifted its annual target to more than 70,000.