Despite the doom and gloom of ever-rising prices, it is possible - easy, even - to buck the trend and significantly reduce your food bill.
The Herald on Sunday enlisted the help of Nutrition Foundation chief executive Sue Pollard and oilyrag.co.nz author Frank Newman to show how to stretch each dollar and feed a family cheaply and healthily.
Superfoods
Six super-cheap superfoods should be in every food shop: lean mince ($13/kg, on special), baked beans ($3/kg), eggs ($3.50 a dozen), canned fish ($8/kg), frozen vegetables ($3/kg) and kiwifruit ($5/kg).
Milk, fruit, veges
Often considered too dear, Pollard says no family can afford to skimp on these nutritional staples. She recommends powdered milk (less than $1/litre when made) and frozen or tinned produce. She says the alternatives are nutritionally equal to their fresh counterparts and can cost less than half the price.
Grow your own
The cheapest option of all, says Newman. "You not only remove the GST, you get the produce for free. It's so easy and you don't need much space. Many vegetables such as beans and tomatoes will grow in a pot on the patio."