Carter Holt 'idea generators' brimming with good ideas

By PAULA OLIVER

Simon Rupapera says the opportunity to make his ideas work has stopped him from joining the herd heading overseas.

One of 45 Carter Holt Harvey "idea generators" who work in tranquil surroundings just south of Auckland, Mr Rupapera says: "To me the most important thing now is to get my team together, and get them to buy into the vision.

"I've taken the personal decision to take the opportunity and learn what I can, so if it doesn't work this time I'll know more next time."

Mr Rupapera, who proudly points out that the word "paper" is included in his name, is an example of the type of employee Carter Holt is keen to back with its $15 million venture capital fund.

But many are finding that having an idea is one thing. Knowing how to turn it into a business is a far more daunting prospect.

The i2b programme builds on the words of Carter Holt's executives, who have repeatedly said that innovation is the focus the traditional company will have to follow to attract young people to the pulp industry.

Talented graduates are heading towards technology groups, rather than putting their hands up to say "I want to work in pulp and paper."

Carter's 11,000 employees generated more than 500 ideas, now trimmed to 44.

"I do feel a bit daunted," said corporate human resources employee Christine Sewell.

"Just turning the idea into a business, and the financial side of it has opened my eyes."

Coaches from within the company have been provided for each person, and they will now put their training into action by forming a team of people with special expertise.

Pulp and paper chief executive Kent Blumberg, an American, said his four years here had convinced him people were innovative. They just needed support.