A blog about cars - started by a 21-year-old in the spare bedroom of his parents' Brisbane home 10 years ago - has just been bought by Australian media company Channel Nine for a staggering A$35 million.
Eventually, it grew into a full-blown website called Car Advice, employing close to 40 staff with an estimated turnover of A$15m a year.
Car Advice's shareholders voted to accept an offer from Nine Digital in a meeting in Sydney late on Thursday this week.
The founder and largest shareholder - with approximately a 25 per cent share of the business - is Alborz Fallah, who came to Australia from Iran aged nine.
Fallah registered the domain name for just A$35, in 2006, giving him a one million per cent return on his investment.