LONDON - At £500 ($1285) a nip, it is one of the world's most expensive tipples this Christmas.
For connoisseurs with the means, British drinks giant Diageo is selling a Johnnie Walker whisky blend at £14,000 ($35,962) a bottle to celebrate the 200th anniversary of the birth of the Scotsman who created the world's best-selling whiskybrand.
The group, which distils one-third of the world's scotch, has selected Scotland's best whiskies, all more than 30 years old and some as old as 70, to create its 1805 anniversary pack - containing just one bottle - to be sold to the most discerning drinkers.
The world's largest alcoholic drinks company, which also makes Smirnoff vodka and Guinness beer, is selling just 200 bottles of the high-priced spirit to spice up interest in whisky in the run-up to Christmas.
One of the 200 bottles was sold at a recent auction in Shanghai for £14,000 and another was broken open by Diageo's master of blending, Jim Beveridge, who created the blend, at a briefing on whisky in London this week.
Beveridge said he used whiskies predominantly from Scottish distilleries that no longer existed to create a special scotch.
He said it had been a blender's dream to use the world's most precious whisky stocks.
- REUTERS
Capturing Christmas spirit at $1285 a nip
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