Campbell's tenacity offers role model for everyone

Michael Campbell's win delivered business results as well as many emotional moments. Picture / Reuters

When Michael Campbell picked up the United States Open golf trophy at Pinehurst, he was sporting his own logo ahead of a Nike tick or adidas stripes.

And it was the woven Koru braid down the sleeves, and printed hammerhead shark design on the back, which sparked interest from around the world, including that of US tycoon and golf fan Donald Trump.

Since then sales have soared. Designer Charmaine Love, of manufacturers Kia Kaha Clothing of Wellington, said that on the day of the win life went crazy.

There was a 27,000 per cent increase in sales that day and it has now settled down to being 5000 per cent ahead of sales a year ago.

Sixty-five per cent of purchases of Cambo Clothing have gone to the US, where until that June win he wasn't that well known.

Kia Kaha Clothing was founded in 1994 by Dan and Charmaine Love. Its designs have been worn by singers Fergie, of the Black Eyed Peas, Robbie Williams, Ben Harper and actor Jack Black.