Johnson Pilton Walker has conceived a number of designs for the area (see graphics). Cockram is particularly attracted to proposals that effectively turn a couple of adjacent finger wharves into an amphitheatre when a major event, like the recent triathlon, is held. "The sheer fact that cruise ships can be parked at the bottom of the major street of our major city is also pretty good."
Cockram's own offices front onto Quay Street. But the boardroom looks out over Britomart Precinct which has been a work in progress for more than eight years.
When Peter Cooper - now based in California - won the right to develop the historic area, it was in a state of decay. But it is now a stylish and zingy place, housing top-notch businesses like Westpac and Ernst Young alongside a vibrant bar and restaurant area which has a cosmopolitan appeal. There are also classy retailers within the glass-covered Atrium on Takutai. But a point of contention came when High St fashion brands like World, Kate Sylvester and Zambesi decamped to Britomart.
Cooper and Company is building a new complex - the Pavilions - which will feature some of New Zealand's major fashion brands like Karen Walker. But the "black boxes" - or showcases - that dot the precinct opposite Westpac and Ernst Young are not a permanent feature. Another office tower is planned when the market is right.
Cockram says the work that the Auckland Council and Waterfront Auckland have done on the city's "public realm" has been a pleasant surprise. He likes the democratisation of spaces - particular the flow down the Queen St "valley" to the waterfront.
The company's own plan to build a hotel at its 114 Quay St - currently the home of the Seafarers building - is still stymied by a legal fight with the council.
Cockram also supports allowing Ports of Auckland to retain its port. Auckland's chief heritage boss George Farrant recently praised the $1 billion Britomart scheme to restore about 20 buildings near the city's waterfront.
"My high hopes have been abundantly realised in the growing vibrancy, colour, and popularity of the precinct," Farrant told the Herald. "It is of course to the credit of all involved that such a result which was carefully prescribed by the council, planned, and executed by Cooper and Company, has so emphatically been achieved.
"This is a good opportunity maybe to look back 10 years and celebrate."
The results of the precinct's upgrade are far more intricate, detailed and interesting than anything the council envisaged, he said. "It's been handled well at the micro-level and that's what makes a good city."