New Zealand agriculture is going through a huge transition as farmers morph into "food producers" and embrace drones, apps and robots to stay internationally competitive.
In this year's Herald Agribusiness Report we canvas some of the leading innovation shifts, talking to farmers whose cows effectively "milk themselves" with the help of robots and those who use drones for "precision farming".
The revolution is now being led from the front by New Zealand's largest company dairy co-operative Fonterra. As chief executive Theo Spierings and leading executive Judith Swales report the co-op has enthusiastically embraced the "disrupt or be disrupted" approach, established in-house innovation groups, launched radically different products and formed co-ventures with outside parties as it seeks to move to new frontiers demanded by consumers who value authenticity and product traceability.
The agriculture revolution is not confined to new technologies.
Women are also taking their place among industry leaders. From Federated Farmers' new president Katie Milne through to entrepreneur Mavis Mullins and Landcorp chair Traci Houpapa, and those leading female rural networks, the shift is profound.