High-tech Bluetooth 'blip trackers', a dedicated hashtag and a webpage are among the New Zealand Transport Agency's initiatives designed to help people plan and share Fieldays travels with real-time traffic information.
The measure is part of NZTA's drive to keep traffic flowing around the national agricultural expo at Mystery Creek, just south of Hamilton, which opened today and runs until Saturday.
Waikato state highways manager Kaye Clark said traffic to the biggest agricultural show in the Southern Hemisphere is expected to increase by as much as 80 per cent this week as thousands of people flock to the event.
"We always experience a significant increase in traffic volumes on State Highway 1 (SH1) and State Highway 3 (SH3) during Fieldays week as people head into Mystery Creek off State Highway 21 Airport Road," Clark said.
"Figures from last year show traffic on SH1 through Hamilton towards the Fieldays increased by around 25 per cent, SH1 past Cambridge increased by around 80 per cent, and on SH3 past Ohaupo we saw 40 per cent more traffic.