Pat Verryt says Spark is working on an "Internet of Things" project to help farmers.
He says: "Farmers will be able to access their farm management systems in real-time when out on the farm over Spark 4G Wireless Broadband or a low-power wireless area network.
"The centralised system will visibly demonstrate how the farm is performing day to day, while monitoring environmental parameters and a number of other real-time information factors that are critical to farming."
Verryt is the head of internet of Things at Spark Ventures.
He says Spark's Connecting Farm concept is a new approach to dealing with on-farm information.