Landcorp boss Steven Carden is taking a two-pronged approach to developing and building on New Zealand's largest corporate farmer.
The state-owned enterprise which owns or manages 140 dairy, beef, sheep and deer farms has been undergoing a refresh in the last two years since Carden and chairwoman Traci Houpapa came on board.
Carden says its focus had been on two areas; overhauling its approach to farming and trying to be more market led by looking beyond the farm gate to what consumers want.
Landcorp has more than 600 permanent employees most of whom work on farms with around 70 staff based in its Wellington head office.
Part of its investment into people had been a safety drive. In early 2014 it launched a Play it Safe campaign to talk to staff about the need for safer farm practices.