The Budget will double to 1,400 the number of exporting firms receiving intensive support in offshore markets from New Zealand Trade & Enterprise.
Some $32 million would be applied to the Focus programme to achieve that over the next four years, Finance Minister Grant Robertson, said, with three-quarters of the assisted companies employing 50 or fewer people.
Also in for a boost is the team of offshore business development managers that assists exporters in offshore markets. Some $40m has been set aside for that purpose, along with a $16m investment in the country's brand in export markets at a time when tourist arrivals have dried up while borders stay closed because of Covid-19.
"This investment will re-emphasise our reputation for safety, trust, resilience, ingenuity, innovation, sustainability and high-value goods and services," using the New Zealand Story strategy which has been in place for several years, the finance minister said