New Zealand biscuit maker Griffin's may be sold in a deal which could value the company at up to $750 million including debt, Reuters reported.
Pacific Equity Partners (PEP) has appointed investment banks to advise on a possible sale, after it conducted a strategic review of the business earlier this year.
PEP declined to comment.
Griffin's - which makes well-known brands of biscuits such as Chocolate Chippies, Meal Mates, Toffee Pops and Gingernuts and the Eta and Nice & Natural snack brands - was established in Nelson in 1895 before the factory was moved to Lower Hutt in 1938.
An additional factory was opened in Papakura in 1967.