Billions spent annually on marketing - does it actually pay?

Many traditional forms of advertising are losing effectiveness - with a lot of decisions made on gut feel - not actual data. Massey University's Research Professor of Marketing Harald van Heerde talks to Chris Daniels about some new ways of looking at advertising.

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Currency control?
New Zealand

Currency control?

The Reserve Bank of New Zealand is considering launching a central bank digital currency (CBDC). This episode explores why and how it could work.