The company would throw its weight behind efforts to get a long-promised new $12 million ferry terminal.
Residents would have the opportunity to take the public ferry to downtown Auckland and visitors could use proposed new boardwalks, beaches, two new parks, upgraded restrooms, cafes and a restaurant.
Bayswater resident Paddy Stafford-Bush said for 30 years the community had demanded the reclamation stay public open space.
"There is shock-horror from the community," she said. "People had not realised how dramatic a change it would be - they are giving us a built environment."
Former North Shore MP Wayne Mapp said he supported a degree of residential building on the land but he was concerned that four storeys was out of scale with the community.
Devonport-Takapuna Local Board member Joseph Bergin said the proposal for three storeys of living space with car parking underneath looked about right for the site but any higher would be inappropriate.
"The proposed development still retains public access and activated shop frontages could be a vibrant addition to the community."
Support for Mr Herbert came from Brett Stansfield, Green Party North Shore candidate.
"I feel a lot better informed about the development and really like the incorporation of walkways and cycleways, the creation of a swimming beach and cafes.
"We need better public transport to the area to make it a complete success."
North Shore MP Maggie Barry, who arranged the public meeting, said she was worried that people felt there was no point in making submissions about the proposal because no one would listen to them.
"I urge people to have their say on the proposed Unitary Plan and what it allows to happen there."