Come on say it with me: "Cap, shirt ... Bata Bullets. Cap, shirt ... Bata Bullets."
One of the great TV ads of our - OK, my - time. Not only does it prove how they took a lot of beating, it shows we even let girls wear them.
Then again the only remaining options back then were jandals or bare feet, which was only one more choice than we had in colours on the television, so I won't go making any grand claims around equal rights.
Anyway, like Georgie Pies, it seems they're back. And they're probably just as tasty.
It was those horrible Sparklers that finally killed Bata Bullets for me. They were your standard sandshoe, but they came with this nasty strip of plastic down the side that was supposed to magically change colour. No, it did not.