Without the investment, expansion would have been slower, but the firm now aimed to expand the Jucy Snooze offering over the next five years to cater for the growing demand.
"We have wanted to move into the Australian market for some time; the locations of new hotels in Australia will be aligned with the distribution of our vehicle rental fleet, to provide a more seamless travel experience for the target market."
Jucy car rental has branches in six Australian cities including; Melbourne, Sydney, Brisbane, Gold Coast, Adelaide and Cairns.
Chief executive of Event, Jane Hastings, said the acquisition would drive Jucy Snooze's expansion, while opening up a new growth segment for the Event group.
''We look forward to growing the brand throughout Australasia and other parts of the world, utilising our expertise and relationships."
Event has more than 9000 staff across Australia, New Zealand and Germany. It operates the largest cinema circuits in these countries alongside more than 60 hotels across the Rydges, QT and Atura brands and Australia's premier ski and adventure destination, Thredbo Resort.