A complaint against a Wicked Campers vehicle with the slogan "God is watching you thieving c**t" has been upheld by the Advertising Standards Authority (ASA).
The company, which last year was banned from several campgrounds around New Zealand thanks to its slogans, did not engage with the ASA about the complaint.
The ASA noted Wicked had not responded to a number of previous complaints about its campervans, expressing concern at the company's refusal to engage with or respect the principles of self regulation.
Wicked Campers is owned by John Webb, a Queensland mechanic who started the company more than a decade ago.
The rental company has been criticised in the past for not responding to public objection to its slogans, which have been called offensive, misogynistic and making fun of violence against women.