Musk’s actions reflect the financial pressure that Twitter is under. The company took on US$13 billion in loans for his buyout of the social network. The interest payments for that debt totals more than US$1 billion annually. And Twitter has long faced financial difficulties, often losing money and struggling to keep up with rivals like Facebook and Google that effectively monetized their advertising products. Some advertisers have paused spending on Twitter as they evaluate Musk’s ownership.
Musk, 51, has told Twitter employees that “the economic picture ahead is dire” and that bankruptcy might be in the cards for the company.
He did not respond to a request for comment.
Twitter’s past leaders tried to get the company to profitability through different strategies, from pushing live video to a spate of audio offerings. Musk’s plan was more austere. He brought in allies from his other companies — including Antonio Gracias, a longtime confidant and former director of electric carmaker Tesla; Jared Birchall, the head of Musk’s family office; and Steve Davis, who leads Musk’s tunneling project, the Boring Co. — to pore over Twitter’s books.
Their directive was simple: Cut, cut, cut.
That helped lead to the mass layoffs at Twitter this month. And behind the scenes, no expenses are off the table.
Twitter’s finance team, which has been drastically reduced, has been instructed to comb through company expenses and employee expense reports “line by line,” people with knowledge of the matter said. They have been asked to specifically make sure that employees and their expenses are for “real people and real expenses,” they said.
Musk also issued an order to slow or in some cases halt transfers of funds to Twitter’s vendors and contract services, the people said. Any expenditures for services need to be approved by Birchall, three people said. Musk has since declined to pay for the travel services incurred by the former Twitter executives, the people said.
He is also looking at the company’s leases for office space, three people said, bucking on making payments and hoping to renegotiate or opt out of some commitments entirely. Twitter leases office space across the world, but the layoffs have reduced the need for much of that real estate.
Twitter’s partnerships team was also instructed to renegotiate its multiyear content deals with major sports entities, like one it struck with the NFL in which the social media company pays the league to produce exclusive audio and video content for its platform, two people familiar with the plans said. Twitter has struck similar deals with other media companies, including Condé Nast, the NBA and Fox Sports Network.
An NFL spokesperson did not immediately have a comment.
Davis, president of the Boring Co., has also directed Twitter employees to renegotiate the deals that the company has with firms such as Amazon and Oracle, which provide computing and tech services, the people said. The employees were told to suggest to those companies that Musk’s firms would not work with them in the future if they refused to renegotiate, the people said.
After Twitter’s contract with one software vendor expired under Musk’s ownership, that company voided a discount it had given to Twitter, one engineering manager said.
Representatives for Amazon and Oracle did not respond to requests for comment. An email to the Boring Co. was not immediately returned.
Corporate credit cards for Twitter employees have also been shut off, three of the people said. One worker said she tried to buy farewell drinks for colleagues after the mass layoffs, only to have her corporate credit card declined at the bar.
When Musk called for Twitter employees to return to the company’s San Francisco offices last week to meet with him, some workers said they were concerned about booking the travel on their personal credit cards and feared not getting reimbursed. Under Musk’s ownership, Twitter has delayed paying or has denied expense reports that were submitted for approval, four current and former employees said.
Musk has ended other longtime perks at Twitter. He has cut back free lunches, which he said was costing the company more than US$400 “per lunch served.” (One employee who worked on the company’s lunch program disputed Musk’s math.) In Twitter’s New York office on Monday, the cafeteria, which once had items like grilled shrimp, served two types of macaroni and cheese, along with a salad bar, one person said.
Other benefits — like subsidized gym passes, cellphone and internet bills, as well as child care stipends — have also been trimmed, two people said.
Musk’s team, including his personal lawyer Alex Spiro, has ended Twitter’s ties with some outside law firms that worked with the company’s former management in a lawsuit over the US$44 billion buyout, one person familiar with the move said. Earlier this year, Twitter sued Musk after he tried backing out of his agreement to buy the company.
Spiro did not respond to a request for comment.
Some of Twitter’s social projects have also started falling by the wayside. The company’s philanthropic division, Twitter for Good, has lost many employees, and checks promised to some nonprofit groups have not been received, two people said. The San Francisco Standard earlier reported on Twitter’s philanthropy issues.
“Elon has shown that he cares only about recouping the losses he’s incurring as a result of failing to get out of his binding obligation to buy Twitter,” one employee wrote on Twitter’s internal Slack messaging system this month.
Written by: Mike Isaac and Ryan Mac
©2022 THE NEW YORK TIMES