Apple chief executive Tim Cook appeared to make a veiled swipe at Facebook on Friday as he spoke to new graduates at the Massachusetts Institute of Technology.
Addressing the Class of 2017, Cook emphasised the importance of baking humanity into every decision and project, particularly when it came to technology.
While tech has made the world better, he said, sometimes it has revealed new problems for societies to solve.
"The potential adverse consequences [of technology] are spreading faster and cutting deeper," said Cook. "The threats to security, threats to privacy, fake news, and social media that becomes antisocial. Sometimes the very technology that is meant to connect us divides us."
Of course, Facebook's whole mission as a company is to connect people, according to its own chief executive, Mark Zuckerberg. And many Americans likely would never have heard about fake news had it not been for its prominence on Facebook during the 2016 election. Since then, Facebook has taken steps to minimise fake news's impact by working with third-party fact-checkers and highlighting when a particular article may be disputed, among other things.