It was a big day for Apple and fans of the tech giant's consumer products.
The company announced a string of new products on Tuesday morning including new desktop computers, new iPads, new laptops and an entirely new Siri-powered home speaker.
There was also one announcement that largely flew under the radar but it's sure to provoke the ire of many while being praised by others, with one Twitter user calling it the "most important announcement Apple made today".
Apple is bringing an auto-play-video-blocking feature to its new Safari internet browser to be rolled out with its upcoming macOS High Sierra desktop operating system.