Apple is funding a 5-year project, to be managed by WWF China planting trees and implementing environmental standards that create less pollution - to make paper. Photo: Yifei Zhang/WWF.
Apple is funding a 5-year project, to be managed by WWF China planting trees and implementing environmental standards that create less pollution - to make paper. Photo: Yifei Zhang/WWF.
Apple and the World Wildlife Fund will work together to manage as many as 1 million acres of forests across China as Chief Executive Officer Tim Cook arrives in Beijing to announce new green initiatives.
Apple is funding the five-year project, to be managed by the global charity, to plant trees and implement environmental standards that use less land and water - and produce less pollution - to make paper, they said in separate statements.
Solar farms in California, hydro-electric turbines in Oregon and data centres in Europe are among environmental projects announced by the world's most valuable company.
Lisa Jackson, the former Environmental Protection Agency chief who now heads Apple's green initiatives, is pushing to power company facilities with renewable energy and reduce impact from its supply chain.
"Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept."
Cook marked the news with his first post on Sina Corp.'s Weibo microblog, with the Apple chief's account garnering more than 216,000 followers in its first day.
"Happy to be back in Beijing, announcing innovative new environmental programs," Cook wrote in a post that attracted over 23,000 comments.
The account and Cook's arrival in Beijing were confirmed by spokeswoman Kitty Potter.
Under the forestry plan, which aims to achieve what Apple calls a "net-zero impact" on supply of sustainable virgin fiber, the WWF will work with local governments and organizations in China to identify and manage suitable tracts of land, said Kitty Potter, a Beijing-based spokeswoman for Apple.
Apple is funding a 5-year project, to be managed by WWF China planting trees and implementing environmental standards that create less pollution - to make paper. Photo: Mingming Sun/WWF.
WWF will work with groups in Fujian, Guangdong, Guangxi, Hunan and Yunan, she said.
Neither the WWF nor Apple will buy forests.
The fund cooperates with farm owners to develop sustainable methods for managing their land, WWF China said in an e-mailed response to questions.
The two sides aim to increase the amount of land that's certified by the Forest Stewardship Council for following environmental and social responsibility standards, the WWF said.
Paper produced from such forests bear the council's label.
Monday's announcements come after Foxconn Technology, Apple's largest supplier, told Bloomberg last month that it's in talks to raise around $1.7 billion for a green fund that will support environmentally-friendly projects in China.
