Sales of the Apple Watch have fallen by 90 per cent since the gadget was released in April, research has shown.
While Apple has not yet released official figures, a report by market research firm Slice Intelligence claims sales of the iWatch, which starts at £299, dipped to 4,000 a day last month.
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This is far less than the 200,000 a day sold in its first week - and the 10million iPhone 6 handsets snapped up during the weekend after they were released.
However, a spokesman for Apple insisted: 'The response to the Apple Watch has surpassed our expectations in every way.'
