January 24th marks 30 years since Apple Computer (as it was called back then) introduced the Macintosh. This was an all-in-one beige box with a built-in 9-inch black and white screen. That's pixels on, pixels off, not even grey scale - tones had to be represented by patterns of black and white pixels.
At the same time, Apple was selling (and was to carry on for some years) an Apple line of computers and the two platforms were rivals, in a way, within Apple. The last Apple PC, the IIGS, was Mac-like anyway, with a mouse and a similar user interface, but it was gone by the end of 1993. Macintosh reigned at Apple.
Of course it's been through a lot since then. It's had peaks (around 1992) and troughs (around 1996) and then the beautiful all-in-one translucent iMac appeared and Apple was saved. This CRT Mac had a pretty direct connection back to that original all-in-one Mac, as has the current iMac. Apple's presence rose with its products, although it was iPod, iPhone then iPad that really made it a household name.
My allegiance to the Mac has been pretty clear. When I saw my first Macintosh properly in 1988 I realised the industry I worked in was doomed (prepress) and I became a desktop publisher, working up from designer to production manager. Then I became an editor of a magazine called Macguide for five years.
I've always loved the Mac. It has let me create, design, explore and, probably most importantly although less excitingly, earn money, all without a degree in computing and completely without any ability to code. When I was first asked to write a blog on the NZ Herald online, I was told it would be called Mac Planet, and I thought this was a good idea. In 2007 the iPhone had only just appeared - to me, the Mac was by far the most important and interesting thing Apple had ever achieved. But use of Macs had declined at this point. In New Zealand use had been around 12 per cent in the early 1990s, as it was strong in education, desktop publishing had really taken off and designers loved them. But around the time the NZ Mac magazine Macguide was closed down, in 2007, Mac use had dropped to under 3 per cent of the NZ PC market, and this was similar almost everywhere else Macs were sold. Holdouts were like me: designers, creatives, editors, writers, sound and video engineers. Average computer users shunned the platform due to price, availability of certain software packages and they succumbed to pressure from IT departments raised on Microsoft Windows.