Apple has marked world emoji day (yep, that's apparently a thing) with beards, breastfeeding and mythical creatures.
The tech giant has previewed a range of new emojis coming to Apple devices later this year adding images including a woman in a headscarf, a bearded man and a woman breastfeeding.
Other additions to the emoji language include some food items like a sandwich and coconut as well as a vomiting face and a rather extraordinary-looking exploding head emoji.
It also includes a curiously long list of fantasy creatures. Did we really need an Elf, Genie, Zombie, Fairy, Vampire or Magician?
Apple co-founder Steve Jobs was famous for saying consumers don't know what they want until you give it to them. This must be one of those cases.