In an email to Apple employees, CEO Tim Cook denounced the deadly violence in Charlottesville last weekend, criticized President Trump's response and pledged to donate US$2 million (NZ$2.7m) to organizations battling hate groups.
"What occurred in Charlottesville has no place in our country," the email said, according to BuzzFeed, which obtained a copy.
"Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generations. History has taught us this time and time again, both in the United States and countries around the world."
Cook joins a long list of prominent business leaders critical of Trump's response to the throng of white nationalists, neo-Nazis, Ku Klux Klan and white supremacy groups that stormed into Charlottesville to protest the planned removal of a Confederate statue. In the chaos, one woman was killed and several injured when a car, allegedly driven by a rally attendee, sped into a crowd of counterprotesters.
The president has said "many sides" were to blame for the violence. So many prominent business leaders took issue with Trump's position that he was forced to shut down his major business advisory councils after several people resigned.