The Apple rumour of the moment is that the tech giant is stretching its wings and getting into the automotive industry. Reports from the Wall Street Journal and Reuters stoked smoldering rumours that Apple is looking for a way to break into the car industry, devoting a boatload of resources to designing what the Journal called a "minivan"-like vehicle codenamed "Titan."
"Oh sure," a seasoned Apple watcher might say. We'll see that Apple car on the roads, just as soon as we get those Apple televisions in our living rooms.
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In the realm of Apple vapourware, the television is legend. And the two rumours, at least on the surface, seem pretty comparable.
Both markets cry out for a simple, user-friendly product that integrates hardware and software, something that Apple prides itself on being able to provide. And both would take Apple outside of its core comfort zone - cars even more than televisions, since Apple does already make monitors.