The iPhone isn't just sexy. It's sex itself.
That's according to New York University marketing professor Scott Galloway, who told a crowd at the Cannes Lions marketing festival in France that Apple isn't so much a tech brand as it is a luxury brand.
The Freudian analysis here, he says, is that iPhones are useful for luring the opposite sex, just like Porsches and Prada shoes. "Apple is sex," Galloway said from the stage on Tuesday, adding that the iPhone actually "isn't a phone".
Rather, the sleek gadget is a status symbol that says, "If you mate with me, your kids are more likely to survive than if you carry an Android phone," according to Galloway.
The bespectacled prof likened using an Android phone to the no-frills experience of paying with a Discover card or listening to ad-free Pandora.
