World's richest man Jeff Bezos added US$6.28 billion ($9.1b) to his fortune after his company, Amazon, recorded its biggest shopping day in customer history.
The online retail giant announced Cyber Monday had surpassed its previous record, set on the same day last year.
Amazon didn't disclose exact sales figures for the day, but it said customers ordered 180 million items during the five days from Thanksgiving to Cyber Monday.
However, computer software company Adobe has estimated Amazon's Cyber Monday sales hit US$7.9b.
And Fortune reported Bezos' net worth jumped 5 per cent from the beginning to the end of its record-breaking sales day, while the company's shares shot up by 5.3 per cent.