Airbnb has inked a deal with Fire and Emergency that will see free accommodation offered to New Zealanders hit by a disaster or civil emergency.
The partnership will also see first-responder crews from out-of-town offered free housing.
Airbnb global head of policy Chris Lehane says Airbnb hosts will be asked to volunteer their homes in the event of an emergency.
That makes it seem like a win-win PR jape for Airbnb, which scores a load of positive publicity while its hosts pick up the tab.
However, his company will also pitch in and pay hosts, or subsidise their expenses, if the situation warrants. Airbnb would be most likely to pay a host if accommodation for emergency crews was involved, he said.