Agency plays 'name' game

Advertising agency Whybin/TBWA has changed its name, sort of.

It will now be known as TBWA/Whybin.

Chief executive David Walden said the change was about "putting a little more emphasis" on the agency's connection to the global TBWA brand, which owns 51 per cent of the Auckland business. Walden, Scott Whybin and other partners own the rest.