Advertising win a step to interactivity on net

Wilson & Horton's sponsorship of the Direct Marketing Association's Marketing Today conference has paid off in prime advertising space for one lucky company.

On Monday, state-owned law firm Public Trust learned it had won a $55,000 advertising bundle from Wilson and Horton, owners of the Herald.

The trust's advertising and promotions manager, Melanie Frederico, was chosen randomly from a group of 150 names representing 94 companies attending the conference.

Ms Frederico said yesterday that she was very excited about the win, which was a "great opportunity for us to embrace an interactive campaign, and more thoroughly integrate an internet environment, which is quite new to us."

The Public Trust rebranded this year and was wondering how the exercise would translate into an internet environment, she said.

Wilson & Horton offered the winner of the bundle a choice between two advertising/marketing packages. One focuses on building brand awareness through the Herald, Herald Online and iTouch wireless internet services; the other is a direct response and database development package across the same three media.

Ms Frederico said the trust had not yet decided which package to choose.

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