KEY POINTS:
Television advertising revenue fell by $3 million for the six months to June, signalling that the free-to-air broadcasting industry was suffering a distinct cooling from advertisers.
Sales were $287.6 million, compared to $290.6 million for the same period in 2006.
Justine Wilkinson of the TV Broadcasters' Council (NZTBC) tried to throw a positive spin on the dip in revenue, blaming difficult current market conditions. She said "the trend for television advertising was improving" and that television companies were "quietly optimistic" for the remaining six months of 2007.
The reported figures are sourced from returns prepared by Television New Zealand (TV ONE and TV2), TV Works (TV3 and C4), and Sky Network's free to air Prime channel.
The NZTBC releases television advertising revenue information to the market every six months.
- NZHERALD STAFF
