A2 Milk said it had appointed a former McKinsey and Co consultant and a former Fonterra executive to new roles created in its management team to cover emerging markets and technical issues.
The new roles would add further strategic and technical capability to its existing group of executives, the company said.
A2 said Melanie Kansil had been appointed its chief commercial officer, effective in the first half of this year.
Kansil will report to managing director and chief executive Jayne Hrdlicka, assuming direct responsibility for emerging markets and the UK, oversee strategy and will work closely with the rest of the senior leadership team to support existing and new opportunities to grow the business.
"Melanie joins the company with substantial and diverse experience across a range of consumer-driven industries as a management consultant and then as both an entrepreneur and general manager," a2 Milk said.