Auckland apartment specialist Melview Developments claims it can beat the $6.3 million price tag on a city unit, but did not reveal where its most expensive unit is.
Earlier this month, Brian Mead's Westmark Group was marketing a penthouse atop its planned Chancery Residences & Hotel Suites for what was thought to be a record amount.
"Far from being unaware of apartments selling for $6.3 million, Melview does not regard this figure as being extraordinary," a spokesman said.
"The Chancery Residences are ... not uncommonly priced, given that they are the equivalent of $9200 a square metre. Melview's own Lighter Quay apartments have sold for in excess of $10,000 a square metre.
"Viaduct apartments can sell routinely for between $12,000 and $15,000 a sq m. Melview believes that it is not so much the dollar value as the price per sq m which is the determinant of price."
$6.3m tag on Westmark penthouse fails to impress
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