Herald on Sunday columnist
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'Extremely uncomfortable': Enough with the cringe apologies already, celebrities
OPINION: Celebrity apologies are just curated attempts to protect their brand image
Jessie Gurunathan: Girl Dinner is the antithesis of social media perfection, and I’m on board
Opinion: Can’t be bothered? Grab what's on hand, and throw it together.
Zeitgeist: Uffindell hashtags and memes - the gift that keeps on giving
OPINION: Sam Uffindell's comment is the gift that keeps on giving.
This Tik Toker makes thousands of dollars for one livestream. Who is Pinkydoll?
OPINION: She makes me feel like my boomer parents
Jonah Hill, Sarah Brady text saga: A lesson in the difference between boundaries and ultimatum
Opinion: The debacle has been a lesson in what not to do.
Zeitgeist: Is Scott Robertson NZ’s answer to Ted Lasso?
Opinion: In rugby, it's refreshing to see someone openly express himself
Zeitgeist: Jessie Gurunathan - How tacky TV enhances my reality
OPINION: Reality TV is pure, unadulterated, voyeuristic fun and pleasure.
Jessie Gurunathan: Race and cultural identity will underpin the polls this election
OPINION: How will ideas around race and cultural identity affect the polls this election?
Opinion: The sexiest thing about Martha Stewart’s Sports Illustrated cover
The cover is a big moment for women’s representation in the media. But there's more to it.
Jessie Gurunathan: Will a Pear lead to a good, old-fashioned pairing?
A new emoji aims to eclipse and replace mainstream dating apps.
Jessie Gurunathan: AI is coming for my job
If you can think of an industry, there will be a way a machine can improve it.
Jessie Gurunathan: men v women v trans - it’s not all black and white
How is Davidson’s remark about cis white men any different to Luxon's on crime?
Jessie Gurunathan: What it's like to live with endometriosis
It's endometriosis awareness month: normalise conversations to help those affected.
'My friend has fallen down the conspiracy theory rabbit hole'
Jessie Gurunathan on losing a close friend.
Zeitgeist: Gender is not always blue and pink
Critics argue that gender reveal parties perpetuate the idea that gender is binary.
Jessie Gurunathan: into the toxic rabbit hole of the manosphere
Jessie Gurunathan explores the misogynistic jungle of the manosphere
Jessie Gurunathan: Are we all complicit in creepy Balenciaga campaign?
Kids selling BDSM teddies a cultural low point.
Jessie Gurunathan: Where is brown Santa?
Christmas is a melding and morphing of many different folklores, traditions and beliefs
Jessie Gurunathan: What’s with all these middle-aged male celebs suddenly launching beauty brands?
What's behind the men launching beauty care lines?
Post-pandemic price rises have silver lining
Jessie Gurunathan discovers the benefits of gardening
Opinion: Resurgence of te reo Māori is part of our culture
It's time to jump on the te reo Māori waka, says Jessie Gurunathan