Greg Bruce
Senior multimedia journalist
Greg Bruce is a Senior multimedia journalist for NZ Herald
Greg Bruce began at the Herald in 2016 after five years as a freelance writer. He studied at University of Auckland, B.A. (Hons) philosophy; and Auckland University of Technology, Bachelor of Communication Studies. He writes features, profiles, reviews and essays across a range of subjects, has won four national awards for feature writing and his work has been published in Metro, North & South, the Guardian and the Spinoff. His first book Rugby Head was published in 2022. He was born and raised in Auckland, where he still lives.
Check out Greg’s latest content
‘Drunk on power’: Rose Matafeo on Junior Taskmaster hosting challenge
The London-based Kiwi comedian says she enjoys talking to children far more than adults.
Greg Bruce: Can AI really replace writers? My experience with NotebookLM
OPINION: Google's NotebookLM offers creative support but sparks anxiety over AI's role.
How ADHD shaped the rise and fall of a 2010s web pioneer
Why ADHD drives Unilad and LADBible founder Alex Partridge's creativity and struggles.
The rise of male sex toys: How technology is removing the stigma and increasing the pleasure
WARNING: This story contains sexual content and is suitable for adults only.
Jack Tame on being 'hated', his infamous Winston Peters interview and his old neighbour Wayne Brown
Jack Tame: 'I was really chuffed that what I do was recognised as journalism'
Auckland's best beaches: From Piha's chaos to Cheltenham's calm
Discover Auckland's best beaches, from Long Bay to Mission Bay.
Bree Tomasel on her ADHD, anxiety, panic attacks, two mental breakdowns and coming out 'shitshow'
The TV and radio star's raw and revealing new book tells a story of terror and suffering.
In his darkest hour, Shihad's Jon Toogood doubted he’d get through. Here's what saved him
Since 2021, he's been through almost unbearable suffering. Now, he's telling the story.
9 ways AI can change your life in 2025
Your New Year's resolutions are about to get a big helping hand.
How Erin Routliffe went from rock bottom to world No 1
Twice, she nearly walked away from tennis forever. This year, she became world No 1.
Which streaming platform is the best value for money? Our reviewers give their picks
A highly subjective power list of five of the best subscription streaming platforms.
NZ comedian Bubbah on mental health and going off-grid
'I've grown up': Bubbah, aka Tina from Turners, on the moment that changed her life.
Greg Bruce: Let's talk about giving my 11-year-old a phone
OPINION: We all worry about what phone ownership does to kids. But what about parents?
The best TV of the year – and the biggest disappointment
This year of TV has had something for everyone.
Is Beverly Hills the most ludicrously swanky place on the planet?
If David Beckham can drop $2000 on a Burberry hoodie, so can you... (dream to)
All the must-see TV for 2025
These are the television shows you need to be watching next year.
Why these quick games will become your family's new favourites
Discover family-friendly games under 30 minutes, perfect for avoiding Monopoly disputes.
Boardroom to Burning Man: The transformation of Rob Fyfe
Rob Fyfe is a man who knows what he wants.
Greg Bruce: Why my kids’ foul mouths might not be such a big deal
OPINION: Are your kids swearing too much? Or just the right amount?
Opinion: Is pavlova the world's greatest dessert - or just an eggy mess?
OPINION: Dan Ahwa and Greg Bruce make the case for and against pavlova.
How Erin Routliffe went from rock bottom to world No 1
Twice, she nearly walked away from tennis forever. This year, she became world No 1.
Greg Bruce: All the leading parenting styles, ranked
OPINION: Tiger, lighthouse, helicopter... a subjective power ranking of parenting styles.
Greg Bruce: Why I traded my iPhone for an android
OPINION: After a lifetime of iPhone use, switching to a Samsung changed Greg Bruce's life.
41 of the best lifestyle and entertainment interviews of the year so far
While you enjoy a long weekend break, catch up on some of the best stories of 2024 so far.
From stress to serenity in less than two days: How this Waiheke getaway changed me
Greg Bruce practices the 'Joy of Missing Out' on an island built for escapism.
Bree Tomasel on her ADHD, anxiety, panic attacks, two mental breakdowns and coming out 'shitshow'
The TV and radio star's raw and revealing new book tells a story of terror and suffering.
In his darkest hour, Shihad's Jon Toogood doubted he’d get through. Here's what saved him
Since 2021, he's been through almost unbearable suffering. Now, he's telling the story.
The rise of male sex toys: How technology is removing the stigma and increasing the pleasure
WARNING: This story contains sexual content and is suitable for adults only.
Double Olympic gold medallist Ellesse Andrews, her dad and the redemption of NZ cycling
Ellesse Andrews and her dad Jon have delivered a feel-good redemption story for the ages.
Greg Bruce: It will cost hundreds of dollars to treat my cat’s anxiety. Is it worth it?
OPINION: You can spend a lot of money treating your pet's mental health, but should you?
31 great gifts to get your dad this Father's Day — and 12 to avoid at all costs
Don't know what to get dad for Father's Day? A dad is here to help.
'The system can’t be wrong, what have you done' and other stories about how AI is ruining lives
The author of a new book on AI says it is 'too important to be left to technologists'.
Greg Bruce: Power-ranking Auckland’s shopping malls
OPINION: One Auckland mall is a clear winner, but there are some surprising losers.
Forget Barry Crump - this is the new face of the New Zealand bush
Sam Gibson wants to bring our bush back from the brink.
Thinking of getting a vasectomy in NZ? Kiwi men share what it's really like
Kiwi men share their experiences about what really goes on.
From breakfast to sexfest: How to optimise your day for health and happiness, according to experts
OPINION: Living a happy life seems like a good idea but could it be counterproductive?
Jack Tame on being 'hated', his infamous Winston Peters interview and his old neighbour Wayne Brown
Jack Tame: 'I was really chuffed that what I do was recognised as journalism'
Why Matariki matters: Stacey Morrison thinks Aotearoa is going to be just fine
Stacey Morrison says Matariki is the time to ask: 'What does it mean to be us?'
Men: To fix ourselves, it's time to stop thinking about ourselves
Men's health week is about men.
Opinion: I sat in cafes for hours every day for 3 years - how long is too long to hog a table?
OPINION: Ejecting journalists after an hour? Bad. Questioning their news sense? Worse.
Baby Reindeer isn't the weirdest true story streaming right now - these are
Looking for more weird stories now you've finished Baby Reindeer? We've got you covered.
Are AI trip planners the future of travel? Not on this evidence
Greg Bruce puts Booking.com's new AI trip planner through its paces. Spoiler: It's bad.
How Matt Heath went from shock jock to self-help guru
Shock jock, bumbling TV idiot and punisher Matt Heath has written a self-help book? WTF?
A $500 pair of shoes changed my life, but not how you think
Greg Bruce investigates the value of the most expensive item of clothing he will ever buy.
Looking for something great to watch? Here are 10 picks - and they're all free
Cost of living crisis got you cutting your streaming services? We've got you covered.
'The sales team don't have email?': One man's journey into the dark heart of NZ's telcos
OPINION: Greg Bruce's attempts to buy a new phone are not helped by NZ's telcos.
Smells like team spirit: Would you pay $170 to smell like Eden Park?
What's that smell coming from Eden Park? A new perfume, made by the groundsman.
Is it ever ok to tell off other people's kids?
They say it takes a village to raise a child, but how big is the village?
Which streaming platform is the best value for money? Our reviewers give their picks
A highly subjective power list of five of the best subscription streaming platforms.
NZ comedian Bubbah on mental health and going off-grid
'I've grown up': Bubbah, aka Tina from Turners, on the moment that changed her life.
The Bremner sisters and the moment New Zealand rugby changed forever
The World Cup winning sisters on the tournament that changed rugby and what it means.
It's rump, but not as you know it: A mind-bending trip inside the brave new world of barbecue
The art of the barbecue has been re-invented. It's time to get on board.
I let AI choose my clothes for a week: What could go wrong?
Should we outsource more of our lives to AI?
Why is this nuclear-scale disaster dominating the Oscars? And other questions for the Academy
Reviewers Greg Bruce and Zanna Gillespie pick the best and worst of the awards season.
Unknown Mortal Orchestra’s Ruban Nielson on why he’s not a rock star
He's frontman for one of New Zealand's biggest musical acts, but he's much more than that.
Tim Minchin changed my life: An unfunny interview with a comedic genius
In an interview with Tim Minchin, Greg Bruce learns the value of stupidity.
Greg Bruce: 'I hate nature. Will two nights alone in an off-grid cabin change my mind?'
Nature is good for us. But is it good for those of us that hate it?
Greg Bruce: What does a colonoscopy feel like? This is the inside story
For men wanting to prioritise health this year, a colonoscopy is a good place to start.
He's the last remaining original Wiggle, but how long does Anthony Field have left?
Is everything alright with Anthony? How long is left for the one remaining OG Wiggle?
Bic Runga on the new phase in her life and how YouTube helped her get there
After years focused on being a mum, Bic Runga is ready to make music again.
When John Kirwan watched the 1987 Rugby World Cup final for the first time
He'd never watched one of his games before, then we made him.
Hamilton is coming to Auckland: Greg Bruce meets Lin-Manuel Miranda
With Hamilton, Lin-Manuel Miranda changed the musical forever. We got 15 minutes with him.
Lisa Carrington on marriage, medals and making a boat go fast
At next year's Olympics she'll be 35. Dame Lisa Carrington explains why she keeps going.
Dean Barker: ‘Bowel cancer has changed me forever’
How’s he doing six months after sharing his powerful cancer story with the Herald?
'I apologise if I gave the impression we were sleeping in separate beds': My date with ChatGPT
ChatGPT is rapidly changing every part of our lives, but can that include romance?
'Don't give a sh*t': What did I do to infuriate Christmas crooner Michael Bublé?
How one journalist unintentionally insulted the famous musician.
How ChatGPT changed my life in 2023
ChatGPT was supposed to change our lives. Here's how it worked for Greg Bruce.
The 10 best streaming TV shows of 2023 to catch up on these holidays
From the end of Succession to the brilliance of Beckham, it was a great year for TV.
'My 6-year-old is addicted to YouTube. What should I do?'
OPINION: Greg Bruce discovers his 6-year-old has a social media problem.
Stay at the hotel from Pretty Woman: The Beverly Wilshire
The Beverly Wilshire is one of the world's most iconic hotels. So what's it like?
The Obamas and Julia Roberts made a movie about the apocalypse. Should you watch it?
Leave the World Behind is here to remind you not to be calm about the future.
The greatest Christmas movies and why you should watch them
Our reviewers select the 10 best Christmas movies of all time.
An insider's guide to dealing with your kid vomiting in the night
When children get sick in the night, all hands are needed on deck.
How making your holiday harder will make you happier
Is it possible that the best way to relax on holiday is to not relax at all?
The Squid Game reality remake is a trainwreck, and you won't be able to look away
The reality remake of the dystopian drama is horribly watchable.
How Escaping Twin Flames will change the way you think about evil
A new documentary tells the story of a group that insists it isn't a cult.
So your kid swears? Who gives a f***?
Kids love to swear. What are you going to do about that?
Review: Robbie Williams' new Netflix doco - is it as compelling as Beckham?
It seems Netflix has found itself a winning formula.
A cinematic trip inside the wild, mild world of elite Scrabble
If you think you understand Scrabble, a new film might make you think again.
United returns Auckland to LA, but is Polaris Class as good as we remember?
Competition is always good, especially when the competition’s this good.