Graham McGregor is a marketing columnist for the NZ Herald
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Graham McGregor: Is your marketing idea simple?
Comment: Whenever I come across a new marketing idea I ask two questions.
How to make 2019 a remarkably enjoyable year
Today I have a bonus message for you about something a bit different.
Graham McGregor: The magic of Guerrilla Marketing
Comment: Six examples of Guerrilla Marketing to get you thinking.
Five keys to free media publicity
Five keys I have learned about getting free media publicity from these businesses.
Graham McGregor: How to use viral marketing
A helpful marketing strategy that can quickly get your business positively promoted.
Three helpful success strategies for December
These strategies will help you to finish 2018 well and get off to a great start next year.
What's the payoff for using your services?
Comment: Look at their Return on Investment or ROI.
Is there a better way to market your business?
The better way is often simple and obvious when you look for a better way.
Change the rules to get a marketing advantage
You might want to look at how you could change the rules in your own business.
What easy sales opportunities are right under your nose?
Look a second and even third time for these easy sales opportunities you may be missing.
The helpful marketing strategies to use at this time of year
In many ways marketing is a lot like gardening.
Do you have lazy marketing assets in your business?
A common problem in many businesses is that we have lazy marketing assets.
What is your Clients for Life Marketing Strategy?
Comment: I recommend this strategy for most businesses.
Marketing lessons from the Added Value Builder
Added Value is a timeless marketing strategy that works today and ten years from now.
Graham McGregor: The 1% learning rule
Comment: When it comes to learning new ideas I came across a very helpful rule.
Graham McGregor: Show me the money…
Great companies price their products and services to the value the customer gets.
What is your irresistible marketing offer?
Three keys to creating an irresistible marketing offer.
The magic of recycled marketing
One advantage of recycling is that something can be used a number of times.
How to get great sales results in only ten minutes a week
Ten minutes a week could improve your sales results.
The cone head marketing lesson
When you get noticed it makes it very easy for people to talk about you.
Graham McGregor: The Helicopter Option
"The Helicopter Option" is helpful on the topic of pricing and giving different options.
A valuable marketing lesson from The Naked Cleaner
A valuable marketing lesson from The Naked Cleaner.
Three ways to boost your sales in less than five days
There are hundreds of simple strategies that you can use to quickly improve your sales.
Are you selling what your clients are really buying?
Do you know the real reasons that people buy something?
Marketing strategy to get people to take action fast
A proven strategy that you can use to get people to take action fast.
Is your marketing 'pull and stay' or 'push and pray'?
Want to improve your sales and profits? You'll need change what you are currently doing.
How to get positive media publicity for your business
Some quick tips on what you should be doing to secure publicity.
How to transform your business with the 3A Formula
If you want better experiences in your life ask better questions.
Marketing lessons from the royal wedding
COMMENT: Watching the royal wedding reminded me of three marketing lessons.
How to build instant credibility in 2-3 minutes
Having high credibility and trust is a lot easier to convert into a paid sale.
Simple marketing can be highly profitable
There are many simple things we can do to quickly improve our marketing results.
What is your new client super magnet?
A new financial year could be a good time to attract ideal new clients to your business.
Graham McGregor: Stand out from your competitors
If you have a lot of competitors, create a positive point of difference.
What could your business become positively famous for?
COMMENT: Becoming positively famous could be just what your business needs in 2018.
How to get Positive Gossip for your business
Up to 75 per cent of your business success comes from getting repeat and referral sales.
The marketing lesson of The Japanese Invisible Fish
The Japanese Invisible Fish Strategy can help you get noticed and remembered.
What marketing game will you play in 2018?
COMMENT: I like to think about marketing as being a game that you play.
Are you marketing to a warm audience?
There is a difference between 'chasing' and 'attracting' clients.
McGregor: How to have an amazing 2018
10 quick tips for both your business and personal life.
The power of WOMBAT Selling
WOMBAT Selling is written by sales and creative thinking expert Michael Hewitt Gleeson.
Which service businesses do you easily recommend?
COMMENT: Find a way to stand out from the crowd.
Graham McGregor: Real life results can seal the deal
COMMENT: Customer feedback can be just the ticket.
Graham McGregor: How to thrive under the new Government
COMMENT: How to thrive in business under the new Government.
McGregor: A simple way to improve marketing results
COMMENT: Graham McGregor on a simple way to improve your marketing results.
Do you sell money at a discount?
Three examples of "selling money at a discount" to get you thinking.
The 10-10 foxtrot marketing challenge
COMMENT: Successful marketing has a principle of "Slow, Slow, Quick, Quick".
The lawnmower marketing lesson
OPINION: There is always a way to get better results with less effort - if you look for it
What is unique or special about your business?
COMMENT: How can you get your best clients to say why your business is special?
Four ways to use LinkedIn in your marketing
COMMENT: Four tips to make sure you make the most of your efforts on LinkedIn.
How to 'dollarise' the value of what you sell
COMMENT: How to use the marketing and sales strategy is called 'dollarisation.'
How to make your business 'super memorable'
COMMENT: What you can do to make your business 'super memorable'.
Two ways to sell against low-priced competitors
COMMENT: Here are two marketing strategies you might like to try.
Solving customer problems to boost your profits
COMMENT: Listening for 'pain points' that your customers have is very beneficial.
Reduce risk to increase your sales
COMMENT: The number one rule with risk is this everything counts.
Keep it simple to boost your sales
COMMENT: An easy way to increase your sales when talking to potential clients
What's your million dollar marketing niche?
COMMENT: How to get an audience of clients who highly value what you offer.
How to attract ideal business clients
COMMENT:To attract ideal new clients I highly recommend you test using a special report.
How to sell premium priced services
COMMENT: What 'new category' could you create for your own business?
The value of using evergreen marketing
COMMENT: I'm a big fan of evergreen marketing and I highly recommend you use it.
Time to celebrate and be grateful
COMMENT: Team NZ's effort is a good a time to reflect on the importance of celebration.
Is Facebook marketing right for you?
COMMENT: What is the value of a new customer for your business?
How to create raving business fans
COMMENT: Think about a product or service that you love using and often recommend.
How to make services easier to sell
COMMENT: When you eliminate jargon it can often make products or services easier to sell.
Do you have a 'Rolls Royce' Service Offer?
COMMENT: What do some of your clients enjoy by using your services?
4 beneficial no-cost marketing resources
COMMENT: A simple way to make great progress is to get the help of other people.
Marketing strategies to put in to action
COMMENT: Here are five new marketing strategies to try.
How to stop losing 'easy' sales
COMMENT: How can you make regular contact with past clients and current customers?
What ideas could your clients share?
COMMENT: What is a memorable way to explain what you do for your clients?
How to become well known and well paid
COMMENT: A personal brand is crucial to becoming well known and well paid.
How to get your company positive publicity
COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.
How to double your advertising results
COMMENT: How to double the results from all your advertising.
The marketing formula to get clients
COMMENT: Here's how to get a large number of high quality clients.
How to get new clients in under 30 seconds
COMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.
Graham McGregor: The 7 day revenue booster
A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that
Graham McGregor: What is your marketing Plan B?
COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.